Press Conferences

Organization of Press Conferences

1. These days, there is no point in organizing press conferences. It’s expensive, and journalists don’t show up.
2. A press conference is the best opportunity to provide personal information to the “World”. It brings tangible benefits, and is useful on the long term.

Both statements are frequently voiced by marketing, PR and event organiser companies. There is truth in both, so it’s best to address this topic in a little more depth.

With the rise of the Internet, information is flooding into editorial offices. These days, it’s not getting the information, but filtering it is what requires and effort. Not only has the demand for personal participation dropped, there is also less opportunity for it, as a decreasing number of journalists is generating the same amount of content. As a responsible agency, we rather tend to talk customers out of the ideas of holding press conferences. There is no content that can expect appropriate interest on behalf of the media.

Of course, there are exceptions. The press is present at press conferences held by the government or related bodies, regardless of the strength of the message. Major global companies are also holding “full house” press conferences, as all of their announcements are important due to their economic weight. At the same time, it is no coincidence that they (that is, their PR departments) are also saving this tool for the most important of events. During the past 15 years, we held many press conferences, and still believe that this is a tool that is also viable, primarily for the announcement of the most important of events.