Personal PR

“Your brand is what people say about you when you are not in the room.”
(Jeff Bezos, founder and manager of Amazon)

There are occasions when communication, promotion, attitude formation is targeted at a person rather than a company or a service. The purpose and the reason can vary. There are occasions when a company is sold using a famous person, and others when the name of a company makes a person known. It has also happened that an expert from the corporate world wanted to become independent. From the point of view of PR, a person that is somewhat known or is a public figure is not much different from a company or a product.