Deteriorating Effectiveness, Changing Tools
Many great brands are complaining that traditional advertising campaigns with large budgets that are increasing in cost are barely enough to maintain sales, while others are happy to notice how a well designed and clever video can generate huge traffic – at least on their website, if nowhere else.
The world is changing, and successful advertisements are becoming increasingly more than just a simple description of the product or service.
Online-Offline, Does This Make Sense?
The target audiences of the two categories above are in part distinct, and in part blend together for technical reasons. While online advertisements are obviously primarily seen by regular and conscious internet users (the younger the target group, the more typical it is for it to only gain information from the internet), offline advertisements are diverse, and it is only true in a widely general sense that they are primarily addressed at the older generation. The topic can be hard to navigate, and we will be happy to provide help.
