In an ideal world, an enterprise issues a press release when they have news or information of public interest, and since the sole purpose of newspapers is to provide information to the masses, they always publish these news.
Regretfully, practice is very different from this. The relationship between enterprises and the press is at the same time characterized by mutual dependency and mutual arrogance. Both sectors have a deep belief that the other only exists and works to serve their needs unconditionally, and have respect for each other’s interest only in the rarest of cases. Our objective is contrary to this. We know the way, which, when taken, will make it possible for communication to serve the interests and considerations of the company and the press at the same time. Just leave it to us.
